MUTHA is an Australian online women's clothing label that really considers what mums want out of street fashion.
Owner and Lead Designer Jayn, founded MUTHA in mid 2017 during her pregnancy with her second baby. She struggled to find maternity clothes that followed her personal style; a mix of urban, street, glam and sometimes weird.
So she did what any ambitious/creative/crazy/determined pregnant woman would do... she created a label.
Now in her mid thirties with two kids, Jayn considers what mums want in urban fashion - clothes that are:
- kind on the mum-tum
- aren't too short, but still sexy
- versatile styles that apply to multiple body shapes
- breastfeeding friendly
- bump friendly
- easy care
- and best of all, effortlessly stylish.
Jayn and her family currently live between Melbourne (Australia) and Canggu (Indonesia) - both epicentres for inspiring food, fashion, art and culture. The lifestyle fusion of these two cities embody the unique aesthetic of MUTHA.
Thanks for stopping by.